First off you will need the music, it may be from a client, it could be from a friend, it could be yours. The music will inspire your audio video creation; be it the story, visuals, theme, all of the above or something which has nothing to do with the song but still works. With the genre of music you will be aware of conventions; some you might choose to follow.
The only other caution with music is that everybody wants to use commercial tracks. This music requires expensive licensing fees and consent . Royalty free or production music are often the best choices. A producer will have the ability to choose the right music for your production.
Include it in your editing hours or in your rate per day. It doesn't matter. I haven't experienced losing a project because I added this amount. You should be too detailed in your proposals.
Before a video is created by you, determine your objective. It's to get sales or leads? Will it be a tutorial to teach a procedure or an piece? Determine your personality; will it be irreverent, funny, or matter of fact and business like. Be sure you make an outline of the content that before you begin shooting it you are going to include. The easiest web link way to make a video is to utilize video production software. Although the most well known video software is expensive, there are.
Then do close-ups of principle actors in the scene. A close-up shows shoulders and the face of the actor. The general rule for closeups would be to take at a 45 degree angle.
If you're shooting don't even think about promoting your business at reception and the wedding. This is also a situation where you should have a handful of cards to provide prospects that are interested in knowing more.
You need to catch them if you need to captivate a large group with a message. Otherwise, you'll have a noisy and bored crowd that can turn to the alcohol for amusement.
But, as for print advertising? I believe that as time goes by, it is going to retain its importance in the marketing mix. In fact, I think as the media that thrive on it and contain it, will continue to be made to evolve, it will become more segmented and targeted.